Super App: one app, many features and little storage!

Pay bills, order food, chat with friends and make investments, all this and much more in a single app.

Have you ever heard of Super App? So imagine the following context. You open an app on your phone and start playing. Suddenly, you feel hungry and decide to order food through the same app.

While waiting for the delivery to arrive, you remember that you forgot to pay the internet bill and, right there on the platform, you pay the bill with the money from your digital account. Also, take the opportunity to buy tickets to watch that movie that just opened.

This scenario is the illustrative counterpart of a Super App. A virtual reality that already exists in China, India, Sweden and Brazil. Get to know him more below!

Super App: what is it and how does it work?

Imagine how easy it is to buy a plane ticket, order food, pay bills, arrange a meeting with friends, send resumes to companies through the same online platform? This exists and is called Super App.

A Super App consists of an application with several integrated functionalities. This way, instead of having a single application for each specific need, you can centralize different functions on a single platform. This enhances user ease of access and ensures less smartphone storage usage.

After all, in the XNUMXst century, no one is so willing to download countless apps and exhaust the cell phone's memory, right? By the way, could we say that this is a step towards technological minimalism? Perhaps!

The centralization of several applications in one is a way to clean up space, removing from cell phones what is not so useful. In this way, with the Super App, through the same platform, many functions can be used at the click of a button, just switch tabs.

4 Super Apps that became successful cases

Once you've understood what the Super App is and how it works, now it's time to get to know some successful cases both from abroad and nationally. See below 4 Super Apps that are already successful!

1. WeChat

The Chinese were the first to create a Super App and revolutionize digital media. Thus, WeChat is about multifunctional platform Used in China for basically everything.

This is because through the application it is possible to order an urban mobility service (DiDi), meet people and make transfers and payments. In fact, cash is barely used on Chinese soil. After all, most establishments have a QR Code for WeChat payments. Even alms are paid through the Super App.

The average number of WeChat users is about 1,2 billion users, practically the Chinese population, if we consider that the country has 1,4 billion inhabitants.

2. Alipay

China's biggest online marketplace, Alibaba, also has its own Super App, Alipay. To get an idea, one of the biggest retailers in China, Hema Xiansheng, was created by Alibaba based on the concept of New Retail. In this way, the physical store and the online store are the same.

Thus, when buying through the Super App, delivery is express, made in up to 5 minutes. Furthermore, inside the store you can have lunch and shop, obtaining complete information about each product. And the payment is made using facial recognition, a way cashless to pay for purchases.

3. Super App Banco Inter

And Brazil is also adopting this super high trend. O Banco Inter, for example, did not stay out of this and launched its Super App.

And indeed, the app is amazing. After all, through it, users can make payments; access credit products; purchase cell phone plans; put money into investments; buy at the mall with cashback; and even order delivery.

4. Super App Magalu

And Magalu, as one of the biggest retailers in Brazil, is also in this race for innovation. In 2020, the retailer announced the purchase of AIQFome, a food delivery startup. The purchase added to the construction of the Super App Magalu.

Currently, the Magazine Luiza app is no longer a simple online store shopping app. This is because, in addition to purchases in the fashion, food and beverage, electronics, hygiene, etc. departments, the platform also offers many discounts for consumers. These discounts are not found in physical stores.

In addition, customers have access to free shipping on a wide range of products and a cashback program Shopping. In fact, with the 'buy together' function, the Super App allows group ordering with friends or other people interested in eligible products.

And you know what is better? You can open the AIQFome tab within the Magalu app with just one click, without the need to download two apps. Easy and practical the way we like it!

It's in hand! Now that you are fully aware of the Super App, share it on the networks with your friends so that together they can make the best of this technological universe.